Project
Benevolence

PROJECT

Benevolence

The only social impact infrastructure built to withstand scrutiny

Not self-declared · Not marketing copy · Independently verified · Legally defensible

About

Good intentions
deserve better
than trust me.

Most organisations that want to do good, can’t prove it. Not because they didn’t try — because the infrastructure to do so has never been accessible.

ESG commitments get made with real sincerity and handed to marketing teams who turn them into brochures. Impact reports get published with no verifiable evidence behind them. Communities that were meant to benefit had no real voice in the process. Nobody set out to greenwash. But without a structure for proof, that’s what it becomes.

Project Benevolence was built to close that gap — for companies of every size. Whether you’re a fast-growing startup building your first ESG narrative, or an established business preparing for CSRD compliance, the question is the same: can you show the evidence when someone asks for it?

We design and deliver structured humanitarian initiatives across four continents, working exclusively with registered NGOs that existed long before any corporate partner arrived. Everything we produce is independently verified by six Amsterdam specialists and signed — not stamped. The result is proof that holds up in front of investors, auditors, and regulators — because it was built specifically to do so.

Verified

Every claim signed by a named, independent specialist — never the same person who collected it

Documented

Cinematic field evidence that cannot be staged, fabricated, or disputed

Measurable

Neuroscience-based before-and-after impact measurement — numbers, not narrative

Filing-Ready
Structured for CSRD, CSDDD, and ESRS S3 — whether you need it now or are building toward it

Amsterdam has long shaped how the world thinks about trade, justice, and responsibility — and Project Benevolence carries that tradition forward.

Governed in Amsterdam · Felt across five continents

Our Principle

“Because good work deserves to be believed — and belief requires evidence, not just a good story.”

We are not a marketing agency. We don’t write claims — we build the verified evidence that makes claims unchallengeable. We work with companies at every stage, from first impact programme to full CSRD compliance. And we reserve the right to decline any engagement where the evidence doesn’t support the narrative. Not as policy. As principle.

Our Impact Advisory Board

Introduction of
Our Team

Six independent professionals. Six signed layers. None of them work for Lana — they scrutinise her work. That separation between collection and verification is the only thing that makes a social impact report legally defensible.

Lana van Geel

Founder/ Impact Director

Founder / Impact Director

From Manila's slums to Amsterdam boardrooms — Lana's 20+ year humanitarian mission and enterprise consulting expertise deliver real, trusted impact across 4 continents. Self-funded. Zero overhead.
Learn more

Lana van Geel

Founder/ Impact Director

Founder / Impact Director

From Manila's slums to Amsterdam boardrooms — Lana's 20+ year humanitarian mission and enterprise consulting expertise deliver real, trusted impact across 4 continents. Self-funded. Zero overhead.
Learn more

Lana van Geel

Founder/ Impact Director

Founder / Impact Director

From Manila's slums to Amsterdam boardrooms — Lana's 20+ year humanitarian mission and enterprise consulting expertise deliver real, trusted impact across 4 continents. Self-funded. Zero overhead.
Learn more
Global Reach

Our Initiatives
Across the Globe

Four Continents · Six Nations · Real Communities

Kenya

Public Libraries in Nairobi
Partnered to expand public libraries across Nairobi — empowering young talent through literacy and education, creating permanent spaces for the next generation to thrive.

Kenya

Public Libraries in Nairobi
Partnered to expand public libraries across Nairobi — empowering young talent through literacy and education, creating permanent spaces for the next generation to thrive.

Kenya

Public Libraries in Nairobi
Partnered to expand public libraries across Nairobi — empowering young talent through literacy and education, creating permanent spaces for the next generation to thrive.

Kenya

Public Libraries in Nairobi
Partnered to expand public libraries across Nairobi — empowering young talent through literacy and education, creating permanent spaces for the next generation to thrive.

Kenya

Public Libraries in Nairobi
Partnered to expand public libraries across Nairobi — empowering young talent through literacy and education, creating permanent spaces for the next generation to thrive.

Kenya

Public Libraries in Nairobi
Partnered to expand public libraries across Nairobi — empowering young talent through literacy and education, creating permanent spaces for the next generation to thrive.
Why It Matters Now

Unverified ESG is now a liability.

Regulators are prosecuting it. Investors are penalising it. Employees are leaving because of it. Here is what verified, audit-grade social impact actually unlocks — and what the absence of it costs.

01

Greenwashing Litigation Is Rising Fast

EU Green Claims Directive now in force

Companies across Europe are facing fines, injunctions, and reputational collapse for impact claims they cannot substantiate. “We support communities” is not evidence. A signed, independently verified report is. The difference between the two is now a legal one.

→ Audit-grade proof · Signed by specialists · Legally defensible in court

01

Greenwashing Litigation Is Rising Fast

EU Green Claims Directive now in force

Companies across Europe are facing fines, injunctions, and reputational collapse for impact claims they cannot substantiate. “We support communities” is not evidence. A signed, independently verified report is. The difference between the two is now a legal one.

→ Audit-grade proof · Signed by specialists · Legally defensible in court

01

Greenwashing Litigation Is Rising Fast

EU Green Claims Directive now in force

Companies across Europe are facing fines, injunctions, and reputational collapse for impact claims they cannot substantiate. “We support communities” is not evidence. A signed, independently verified report is. The difference between the two is now a legal one.

→ Audit-grade proof · Signed by specialists · Legally defensible in court

01

Greenwashing Litigation Is Rising Fast

EU Green Claims Directive now in force

Companies across Europe are facing fines, injunctions, and reputational collapse for impact claims they cannot substantiate. “We support communities” is not evidence. A signed, independently verified report is. The difference between the two is now a legal one.

→ Audit-grade proof · Signed by specialists · Legally defensible in court

01

Greenwashing Litigation Is Rising Fast

EU Green Claims Directive now in force

Companies across Europe are facing fines, injunctions, and reputational collapse for impact claims they cannot substantiate. “We support communities” is not evidence. A signed, independently verified report is. The difference between the two is now a legal one.

→ Audit-grade proof · Signed by specialists · Legally defensible in court

01

Greenwashing Litigation Is Rising Fast

EU Green Claims Directive now in force

Companies across Europe are facing fines, injunctions, and reputational collapse for impact claims they cannot substantiate. “We support communities” is not evidence. A signed, independently verified report is. The difference between the two is now a legal one.

→ Audit-grade proof · Signed by specialists · Legally defensible in court

€50K+

Average fine per greenwashing violation under EU Green Claims Directive

(European Commission, 2024)

50,000

EU companies now legally required to file verified ESG reports under CSRD

(EU Commission)

3 in 5

ESG claims found unsubstantiated when independently reviewed

(European Consumer Organisation, 2023)
 

2.3×

Higher employee retention in companies with verified, credible ESG programmes

(LinkedIn Workforce Report)

process

Built to be Scrutinised

Nine steps. Every one documented. Every claim verifiable. Every partner leaves with three things no marketing agency can produce:

I

The Verified Benevolence Impact Report

Six layers. Six independent signatures. Neuroscience-based measurement, financial audit, social methodology, governance, cinematic evidence, and anti-greenwashing certification. Structured for CSRD, CSDDD, and ESRS S3. Audit-grade from page one.

II

The Verified Benevolence Impact Report

Six layers. Six independent signatures. Neuroscience-based measurement, financial audit, social methodology, governance, cinematic evidence, and anti-greenwashing certification. Structured for CSRD, CSDDD, and ESRS S3. Audit-grade from page one.

III

The Verified Benevolence Impact Report

Six layers. Six independent signatures. Neuroscience-based measurement, financial audit, social methodology, governance, cinematic evidence, and anti-greenwashing certification. Structured for CSRD, CSDDD, and ESRS S3. Audit-grade from page one.

"One programme. Six signed specialists. Zero room for a greenwashing claim to stand."

01

Discovery Consultation

One focused session — your team, our team, one table. We learn your mission, ESG objectives, and what real impact means to your organisation. We present our Global Impact Portfolio, introduce NGO partners, and set the budget.

→ Alignment confirmed · Budget agreed · Country shortlist in hand 02 Impact Programme Presentation

02

Discovery Consultation

One focused session — your team, our team, one table. We learn your mission, ESG objectives, and what real impact means to your organisation. We present our Global Impact Portfolio, introduce NGO partners, and set the budget.

→ Alignment confirmed · Budget agreed · Country shortlist in hand 02 Impact Programme Presentation

03

Discovery Consultation

One focused session — your team, our team, one table. We learn your mission, ESG objectives, and what real impact means to your organisation. We present our Global Impact Portfolio, introduce NGO partners, and set the budget.

→ Alignment confirmed · Budget agreed · Country shortlist in hand 02 Impact Programme Presentation

04

Discovery Consultation

One focused session — your team, our team, one table. We learn your mission, ESG objectives, and what real impact means to your organisation. We present our Global Impact Portfolio, introduce NGO partners, and set the budget.

→ Alignment confirmed · Budget agreed · Country shortlist in hand 02 Impact Programme Presentation

05

Discovery Consultation

One focused session — your team, our team, one table. We learn your mission, ESG objectives, and what real impact means to your organisation. We present our Global Impact Portfolio, introduce NGO partners, and set the budget.

→ Alignment confirmed · Budget agreed · Country shortlist in hand 02 Impact Programme Presentation

06

Discovery Consultation

One focused session — your team, our team, one table. We learn your mission, ESG objectives, and what real impact means to your organisation. We present our Global Impact Portfolio, introduce NGO partners, and set the budget.

→ Alignment confirmed · Budget agreed · Country shortlist in hand 02 Impact Programme Presentation

07

Discovery Consultation

One focused session — your team, our team, one table. We learn your mission, ESG objectives, and what real impact means to your organisation. We present our Global Impact Portfolio, introduce NGO partners, and set the budget.

→ Alignment confirmed · Budget agreed · Country shortlist in hand 02 Impact Programme Presentation

08

Discovery Consultation

One focused session — your team, our team, one table. We learn your mission, ESG objectives, and what real impact means to your organisation. We present our Global Impact Portfolio, introduce NGO partners, and set the budget.

→ Alignment confirmed · Budget agreed · Country shortlist in hand 02 Impact Programme Presentation

09

Discovery Consultation

One focused session — your team, our team, one table. We learn your mission, ESG objectives, and what real impact means to your organisation. We present our Global Impact Portfolio, introduce NGO partners, and set the budget.

→ Alignment confirmed · Budget agreed · Country shortlist in hand 02 Impact Programme Presentation

Why This Report Cannot Be Challenged

The separation that makes it legally defensible

Any company can commission an impact report and sign it themselves. That is called social washing. What makes the Benevolence report different is structural: the person who collects the evidence in the field is never the person who verifies it. Lana collects everything on the ground. Six independent Amsterdam specialists scrutinise every piece of it. That wall between collection and verification is exactly what makes this report survive regulatory scrutiny, investor due diligence, and legal challenge.

Step 1 — Field

Lana collects — in the field

Lana is on the ground in every community. She lives alongside the people, co-designs the initiative, oversees execution, collects testimonials, documents every invoice, films the footage — then brings everything back to Amsterdam. She is the bridge between the community and the board. Nobody else can do this part. It requires 20 years of trust, cultural sensitivity, and lived experience.

– Raw field footage & photographs

– Community testimonials on camera

– Every invoice & receipt collected

– Needs assessments & baseline data

– Signed community consent documents

↓
THEN BACK IN AMSTERDAM, THE BOARD VERIFIES
↓

Step 1 — Field

Lana collects — in the field

Lana is on the ground in every community. She lives alongside the people, co-designs the initiative, oversees execution, collects testimonials, documents every invoice, films the footage — then brings everything back to Amsterdam. She is the bridge between the community and the board. Nobody else can do this part. It requires 20 years of trust, cultural sensitivity, and lived experience.

– Raw field footage & photographs

– Community testimonials on camera

– Every invoice & receipt collected

– Needs assessments & baseline data

– Signed community consent documents

The 6 Verified Report Layers — Each Independently Signed

01

NoraHagopianNeuroscientist & Impact Measurement
Specialist

Behavioural

Cognitive

Emotional

ESRS S3

Neuroscience-Based Social Impact & Behavioural Evidence Report

Measures real human outcomes using validated neuroscience frameworks — behavioural change, cognitive development, emotional wellbeing, and community resilience. Baseline assessments are conducted before the project begins, with post-project evaluation using standardised psychometric tools. This is the only ESG report layer that measures what actually changed inside the people it claims to have served.

Deliverables included in report

Signed neuroscience impact report

KPI dashboard with before/after metrics

Behavioural evidence matrix

Community resilience assessment

02

Jale SezginGovernance & Policy AdvisorSpecialist

SDG Aligned

ESRS S3

Community Consent

Knowledge Transfer

Social Methodology Framework

Independently validates the social methodology used — confirming alignment with SDG frameworks, ESRS S3 standards, and community consent protocols. Documents that the initiative was genuinely co-designed with communities, not imposed upon them. Confirms that knowledge transfer was real, deliberate, and permanent — that capabilities stayed in the community after the team left.

Deliverables included in report

Independent methodology validation certificate

SDG & ESRS S3 alignment sign-off

Community consent documentation

Knowledge transfer permanence log

03

NoraHagopianNeuroscientist & Impact Measurement
Specialist

Behavioural

Cognitive

Emotional

ESRS S3

Neuroscience-Based Social Impact & Behavioural Evidence Report

Measures real human outcomes using validated neuroscience frameworks — behavioural change, cognitive development, emotional wellbeing, and community resilience. Baseline assessments are conducted before the project begins, with post-project evaluation using standardised psychometric tools. This is the only ESG report layer that measures what actually changed inside the people it claims to have served.

Deliverables included in report

Signed neuroscience impact report

KPI dashboard with before/after metrics

Behavioural evidence matrix

Community resilience assessment

04

Jale SezginGovernance & Policy AdvisorSpecialist

SDG Aligned

ESRS S3

Community Consent

Knowledge Transfer

Social Methodology Framework

Independently validates the social methodology used — confirming alignment with SDG frameworks, ESRS S3 standards, and community consent protocols. Documents that the initiative was genuinely co-designed with communities, not imposed upon them. Confirms that knowledge transfer was real, deliberate, and permanent — that capabilities stayed in the community after the team left.

Deliverables included in report

Independent methodology validation certificate

SDG & ESRS S3 alignment sign-off

Community consent documentation

Knowledge transfer permanence log

05

NoraHagopianNeuroscientist & Impact Measurement
Specialist

Behavioural

Cognitive

Emotional

ESRS S3

Neuroscience-Based Social Impact & Behavioural Evidence Report

Measures real human outcomes using validated neuroscience frameworks — behavioural change, cognitive development, emotional wellbeing, and community resilience. Baseline assessments are conducted before the project begins, with post-project evaluation using standardised psychometric tools. This is the only ESG report layer that measures what actually changed inside the people it claims to have served.

Deliverables included in report

Signed neuroscience impact report

KPI dashboard with before/after metrics

Behavioural evidence matrix

Community resilience assessment

06

Jale SezginGovernance & Policy AdvisorSpecialist

SDG Aligned

ESRS S3

Community Consent

Knowledge Transfer

Social Methodology Framework

Independently validates the social methodology used — confirming alignment with SDG frameworks, ESRS S3 standards, and community consent protocols. Documents that the initiative was genuinely co-designed with communities, not imposed upon them. Confirms that knowledge transfer was real, deliberate, and permanent — that capabilities stayed in the community after the team left.

Deliverables included in report

Independent methodology validation certificate

SDG & ESRS S3 alignment sign-off

Community consent documentation

Knowledge transfer permanence log

Independent methodology validation certificate

This is the report your legal team will thank you for.

When a regulator, investor, or journalist challenges your social impact claim, you will not point them to a brochure. You will send them this report. Six named professionals. Six independent signatures. Every claim cross-referenced against field evidence collected 5,000 kilometres from the boardroom that commissioned it. That is not marketing. That is a legal defence.

6

Independent specialists sign each layer

100%

Of claims verified against field evidence

0

Self-declared certifications — all independently signed